Introduced to Seaside Lodging LLC in 2010, the Sweet Treat campaign is a taffy sales program to raise funds for Distressed Children International. DCI helps support underprivileged children and families living in extreme poverty with education, childcare and medical needs.
Half-pound bags of taffy are sold in the hotel lobby and 100% of the proceeds go directly to the charity. Each child needs $200 a year in financial support, and the taffy sales have been helping 40-50 kids a year.
“The kids are receiving love and nurture rather than just a place to stay. They’re loved, they know the culture, learning music and all the things that kids should (or are suppose to) get to have a happy and fulfilling life.” said Masudur Khan, Managing Director of Seaside Lodging after returning from his visit from the orphanage.
The Sweet Treat program was first implemented at the Inn at Seaside and now has been successful enrolled in their other 3 other locations; the City Center Motel, Coast River Inn and River Inn at Seaside.
Along with the program they’ve added in-room inserts promoting the program and in-room donation flyers to raise awareness on DCI and sponsoring opportunities.
DCI’s mission is to protect the rights of children, stop child labor, and help families lift themselves out of poverty through education, healthcare, vision care, and income generating opportunities. DCI envisions a society where underprivileged children have equal access to opportunities for a secure and prosperous life. We look forward to the day in which child labor and trafficking will be eliminated globally.